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Practical guides and analysis from the team that reads every public review in a market — on what reviews say, how ratings move, and what owners can do about both.
Trust and fake reviews
The star average gets customers to your page; the words decide whether they book. What readers check in reviews, in the order they check it, and what that means for your business.
Customer research
Your competitors' customers have already told you where they fall short. A step-by-step method for reading a whole local market's Google reviews, with a scorecard you can copy.
Managing reviews
Your reviews are free, unprompted customer research. A simple monthly method for turning them into operational changes, based on what half a million local reviews actually talk about.
Managing reviews
A one-star review is the most detailed feedback you will get, and the most read. What to do after you reply: recover the customer, fix the cause, and let the review show future customers how you hand…
Trust and fake reviews
Bursts of five-star ratings, reviewers with no history and praise that could describe anyone. Ten signs of fake Google reviews, and which of them actually mean something.
Managing reviews
Google removes reviews that break its policies, not reviews that are unfair. What counts, how to report and appeal through the Reviews Management Tool, the legal route in the UK, and how to limit the…
Managing reviews
A calm, specific reply to a bad review is written for the next customer, not the angry one. Here is the structure we recommend, with examples and what half a million reviews say about how businesses…
Getting reviews
Give customers a moment worth mentioning, ask while it is fresh and make reviewing a single tap. Eight methods that work, and five that backfire.
Getting reviews
Build the request into what you already send, automate one follow-up per visit and let a QR code do the reminding. A one-afternoon setup plan.
Getting reviews
One personal request at the right moment, a link that opens the review box, and one reminder at most. Templates and timing from 524,000 recent Google reviews.
Getting reviews
Never mention stars, offer rewards, filter out unhappy customers, ask for it on the spot or script the words. The phrases to drop and what to say instead.
Getting reviews
Ask at the customer's high point, then send the link within hours, ideally late morning or mid-afternoon on a weekday. Timing data from 524,000 recent Google reviews.
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From the blog to your market
Each Rate My Ratings report reads every public review of every comparable business in one category and one location, and turns them into a five-part document you can act on.
