Blog

Trust and fake reviews

How to spot fake reviews, check whether a business or employer is legitimate, and why people trust some ratings more than others.

A job candidate at home with a laptop open on a company careers page, a phone showing reviews and a printed offer letter beside a cup of coffee

Trust and fake reviews

How to Research a Company Before Accepting a Job

An hour of checking can save you from a toxic team, a company in trouble or a fake job offer. Six checks, including the one most candidates miss: the employer's customer reviews.

5 min read

A person on a sofa holding a phone and a bank card, pausing before a purchase, with a laptop beside them open on a company register search

Trust and fake reviews

How Do You Know If a Business Is Trustworthy Online?

A trustworthy business is easy to verify in five minutes. The registers, review patterns and payment checks that separate real local businesses from convincing fakes.

6 min read

An older shop owner talking warmly with a customer across the counter of a small family-run hardware shop with handwritten price labels

Trust and fake reviews

What Makes People Trust a Business With Low Reviews?

A 3.8 with honest detail can beat a 5.0 with nothing behind it. What makes customers trust a business with a low rating or few reviews, and what makes them walk away.

6 min read

A laptop showing a business listing whose reviews section is greyed out and collapsed, with a hand on the trackpad.

Trust and fake reviews

Why Are Some Businesses Hiding Their Google Reviews?

A business cannot turn off or delete its Google reviews. When reviews look hidden, the reason is usually Google's filters, a penalty for fake reviews, or a website showing only the good ones. Here is…

6 min read

A magnifying glass held over a smartphone showing a list of five-star review cards, on a desk beside a notepad

Trust and fake reviews

How to Spot Fake Google Reviews and Fake Ratings

Bursts of five-star ratings, reviewers with no history and praise that could describe anyone. Ten signs of fake Google reviews, and which of them actually mean something.

7 min read

Newsletter

New articles and findings, by email.

Check your inbox.

If this address isn't subscribed yet, we've sent it a link to confirm. Nothing is sent until you click it.

From the blog to your market

See what customers say about your market.

Each Rate My Ratings report reads every public review of every comparable business in one category and one location, and turns them into a five-part document you can act on.

  • What you getOne password-protected web document in five parts: Overview, Experience, Persona, Benchmark, Strategy.
  • Where the data comes fromPublic reviews on Google Maps, attributed to the business that received them and presented in aggregate.
  • How it's pricedA one-time purchase per market. No account, no card on file, nothing to cancel.