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Reviews and revenue

What star ratings and review counts are worth to a local business, with benchmarks from the Google ratings of 46,800 businesses.

A small business owner at a desk with a laptop showing a line chart trending upwards, a calculator and a printed spreadsheet with highlighted rows.

Reviews and revenue

What's the ROI of Investing in Google Review Management?

Most of the cost of review management is staff time, and most of the return comes from customers who choose you over the business next door. Here is a simple way to work out the ROI, with three worke…

6 min read

A bakery owner hands a paper bag to a customer across the counter, with a phone showing a map listing with star ratings beside the card reader.

Reviews and revenue

Do Google Reviews Really Bring in More Sales?

Yes, but not in the way most owners expect. Reviews raise sales by getting you found, getting you chosen and letting customers trust you enough to pay. Here is the evidence, and where it stops.

6 min read

A wall calendar in a small shop's back office with weeks crossed off, a smartphone propped against it showing a rising line chart beside a mug of tea.

Reviews and revenue

How Long Does It Take to See Results From Google Reviews?

A review appears in minutes, but the results come in layers: weeks for customers to notice, months for rankings and revenue. Here is a realistic timeline and what speeds it up.

6 min read

A hand holds a smartphone in a high street showing a business listing with a large star rating and a row of review cards, shop fronts blurred behind.

Reviews and revenue

What's a Good Google Review Rating and Does It Actually Matter?

For most local businesses a good Google rating now starts at 4.5, because three in four competitors already have one. Here is what good looks like in your category, and why review count changes every…

6 min read

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From the blog to your market

See what customers say about your market.

Each Rate My Ratings report reads every public review of every comparable business in one category and one location, and turns them into a five-part document you can act on.

  • What you getOne password-protected web document in five parts: Overview, Experience, Persona, Benchmark, Strategy.
  • Where the data comes fromPublic reviews on Google Maps, attributed to the business that received them and presented in aggregate.
  • How it's pricedA one-time purchase per market. No account, no card on file, nothing to cancel.