Blog

Notes on reviews, ratings, and local markets.

Practical guides and analysis from the team that reads every public review in a market — on what reviews say, how ratings move, and what owners can do about both.

A homeowner at a kitchen table typing into an AI chat on a laptop, with a dripping tap in the background.

Getting found

How to get recommended by ChatGPT as a local business

A customer says ChatGPT named a rival. There is no form and no way to buy an answer, but there are things OpenAI has published. The UK version, without the Yelp advice.

7 min read

A job candidate at home with a laptop open on a company careers page, a phone showing reviews and a printed offer letter beside a cup of coffee

Trust and fake reviews

How to Research a Company Before Accepting a Job

An hour of checking can save you from a toxic team, a company in trouble or a fake job offer. Six checks, including the one most candidates miss: the employer's customer reviews.

5 min read

A smartphone in a dashboard cradle showing a map with a pin and route, with a lit shop window through the windscreen at dusk.

Getting found

How to get your business on Apple Maps and Siri

Apple Business replaced Business Connect in April 2026, so older guides are out of date. How to claim your place card, and where its ratings come from.

7 min read

A person on a sofa holding a phone and a bank card, pausing before a purchase, with a laptop beside them open on a company register search

Trust and fake reviews

How Do You Know If a Business Is Trustworthy Online?

A trustworthy business is easy to verify in five minutes. The registers, review patterns and payment checks that separate real local businesses from convincing fakes.

6 min read

An older shop owner talking warmly with a customer across the counter of a small family-run hardware shop with handwritten price labels

Trust and fake reviews

What Makes People Trust a Business With Low Reviews?

A 3.8 with honest detail can beat a 5.0 with nothing behind it. What makes customers trust a business with a low rating or few reviews, and what makes them walk away.

6 min read

An accountant at a desktop computer in a small high street office, filling in a business listing on a large monitor.

Getting found

Is Bing Places for Business worth it in the UK?

Bing's share of UK desktop search jumped to about a fifth in October 2026, and it has almost none on mobile. What Microsoft actually says about Bing Places and Copilot, and who should bother.

6 min read

A small business owner at a desk with a laptop showing a line chart trending upwards, a calculator and a printed spreadsheet with highlighted rows.

Reviews and revenue

What's the ROI of Investing in Google Review Management?

Most of the cost of review management is staff time, and most of the return comes from customers who choose you over the business next door. Here is a simple way to work out the ROI, with three worke…

6 min read

Hands placing coloured pins on a printed map of neighbouring towns, beside a smartphone showing a map.

Getting found

How to rank in surrounding towns on Google Maps

Strong at home, invisible two miles away? Your rank is a map, not a number. A free manual grid, how to read it, and what reaches the next town.

7 min read

A laptop showing a business listing whose reviews section is greyed out and collapsed, with a hand on the trackpad.

Trust and fake reviews

Why Are Some Businesses Hiding Their Google Reviews?

A business cannot turn off or delete its Google reviews. When reviews look hidden, the reason is usually Google's filters, a penalty for fake reviews, or a website showing only the good ones. Here is…

6 min read

A diner records a short vertical video of a plated dish on their phone in a warmly lit restaurant.

Local SEO

Do Video Reviews on Google Get More Engagement?

In 524,000 recent Google reviews, photos barely changed how often a review was voted helpful, while long, specific reviews were four times more likely to be. Where visual reviews still matter.

6 min read

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From the blog to your market

See what customers say about your market.

Each Rate My Ratings report reads every public review of every comparable business in one category and one location, and turns them into a five-part document you can act on.

  • What you getOne password-protected web document in five parts: Overview, Experience, Persona, Benchmark, Strategy.
  • Where the data comes fromPublic reviews on Google Maps, attributed to the business that received them and presented in aggregate.
  • How it's pricedA one-time purchase per market. No account, no card on file, nothing to cancel.