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How Google uses reviews in local search: ranking, review order, review velocity, ratings versus reviews and how long reviews stay up.
Local SEO
In 524,000 recent Google reviews, photos barely changed how often a review was voted helpful, while long, specific reviews were four times more likely to be. Where visual reviews still matter.
Local SEO
Google shows reviews by Most relevant unless the reader changes it, and it does not publish the formula. What we can see, what our data on half a million reviews suggests, and what it means for your…
Local SEO
Google does not punish a business for a busy week of genuine reviews. It filters reviews that look fake, and in the UK it can now flag the profile. Here is what a normal spike looks like and which pa…
Local SEO
Google has no magic number of reviews, but your local market does. Here are review benchmarks for 20 trades from 46,800 businesses, the review signals that matter for map rankings, and a ten-minute w…
Local SEO
A rating is the star score; a review is the written account that can come with it. One in six Google ratings in our data has no text at all. What each one does for your profile, and why the words mat…
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From the blog to your market
Each Rate My Ratings report reads every public review of every comparable business in one category and one location, and turns them into a five-part document you can act on.
