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Customer research

Survey questions, customer interviews, feedback tools and competitor research for small businesses, with reviews as the starting point.

An analyst's desk with a large monitor showing a map of competitor locations and a table of ratings, beside a notebook and coffee, with a high street visible through the window

Customer research

How to Research Competitors Using Google Reviews

Your competitors' customers have already told you where they fall short. A step-by-step method for reading a whole local market's Google reviews, with a scorecard you can copy.

9 min read

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From the blog to your market

See what customers say about your market.

Each Rate My Ratings report reads every public review of every comparable business in one category and one location, and turns them into a five-part document you can act on.

  • What you getOne password-protected web document in five parts: Overview, Experience, Persona, Benchmark, Strategy.
  • Where the data comes fromPublic reviews on Google Maps, attributed to the business that received them and presented in aggregate.
  • How it's pricedA one-time purchase per market. No account, no card on file, nothing to cancel.