Every Rate My Ratings report follows the same structure, so the read below is directly comparable with any other market we cover — same definitions, same depth.
01
Overview
Headline figures for the market — businesses, reviews, mean and median rating, the full rating distribution — and a short written read of how the market is structured.
02
Experience
Aspect-based sentiment across every review, the themes customers raise, the dominant emotion behind each review, and the phrases they reach for most often.
03
Persona
A synthesised portrait of the market’s composite customer: demographics, motivations, pain points, and how they answer the standard recommendation question.
04
Benchmark
Every comparable business placed on three quadrant maps, plus a full table of reviews, average and median rating, consistency, and positive-review share.
05
Strategy
A SWOT for the market position, prioritised observations scored for impact and urgency, and recommended-action cards with timelines and success metrics.